Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from hifilament.com (the “Site”). Throughout this site, the terms “we”, “us”, and “our” refer to HiFilament.
Date issue: 01/03/2025
Personal information we collect
When you visit the Site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate the Site, we collect data on the specific web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”
We collect Device Information through the following technologies:
- Cookies: These are small data files placed on your device or computer, often containing an anonymous unique identifier.
- Log files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: These are electronic files used to gather information about your browsing activity on the Site.
When you make or attempt to make a purchase through the Site, we collect specific details from you, such as your name, billing address, shipping address, payment information (including credit card numbers, PayPal or other payment accounts), email address, and phone number. We refer to this as "Transaction Information."
When you post a comment on the site blog or fill out details for the "profile" page we collect all the data submitted there. We refer to this as "Profile Information".
When we refer to “Personal Information” in this Privacy Policy, we mean Device Information and Transaction Information and Profile Information.
How do we use your personal information?
We use the Transaction Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Transaction Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect to help us identify potential risk and fraud (especially your IP address), and more broadly, to improve and optimize our Site. This includes generating analytics on how customers browse and interact with the Site, as well as evaluating the success of our marketing and advertising campaigns.
We use "Profile Information" to facilitate interactions between users and to ensure that user-generated content, including comments, is properly attributed and presented in a clear and comprehensible manner.
Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Wix to power our online store--you can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We are required to share address and order details with a shipping third party such as Interparcel to complete our contractual obligations. Interparcel will share your personal information with shipping companies. You can read more on how Interparcel processes your data here: https://uk.interparcel.com/privacy. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
If you choose to set your profile to “public” in your profile settings, we may share selected Profile Information (such as your profile picture, display name and comments) with other users of the Site to facilitate interaction and community engagement.
Do Not Track
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Please note that we do not change our Site’s data collection and use practices in response to a Do Not Track signal from your browser.
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Your Rights
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If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we process your information to fulfill contracts we may have with you (such as when you place an order through the Site), or to pursue our legitimate business interests as outlined above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.
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Data retention
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Your transaction information will be stored indefinitely unless you file a deletion request. In this instance, we are required to retain all transaction data for a minimum of six years in compliance with HMRC regulations and other legal obligations.
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To request to be forgotten (have your data permanently deleted), please email us at info@hifilament.com or fill out the ‘request to delete account’ form available at https://www.hifilament.com/delete-account .
Changes
We hold the right to update this policy. This may be to reflect changes to our practices, or for other operational, legal, or regulatory reasons.
Minors
This Site is not intended for individuals under the age of 12 years old.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@hifilament.com or by mail using the details provided below:
HiFilament
London